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10.46852/0424-2513.1.2024.1

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The achievement of the Millennium Development Goals is at the centre of sustainable development. Sustainable rural development is vital to the economic, social and environmental viability of nations. It is essential for poverty eradication since global poverty is overwhelmingly rural. The manifestation of poverty goes beyond the urban-rural divide; it has sub-regional and regional contexts. It is therefore critical, and there is great value to be gained, to coordinate rural development initiatives that contribute to sustainable livelihoods through efforts at the global, regional, national and local levels, as appropriate. Strategies to deal with rural development should take into consideration the remoteness and potential in rural areas and provide targeted differentiated approaches. A healthy and dynamic agricultural sector is an important foundation of rural development, generating strong linkages to other economic sectors. Rural livelihoods are enhanced through effective participation of rural people and rural communities in the management of their own social, economic and environmental objectives by empowering people in rural areas, particularly women and young people, including through organisations such as local young people cooperative, and by applying a bottom-up approach.

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10.46852/0424-2513.1.2024.2

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In recent decades, the pervasive influence of social media on the economy, particularly within the marketing and advertising sector, has become increasingly evident. This investigation delves into the multifaceted role played by social networks in shaping consumer trends, tracing their evolution from rudimentary online communities to pivotal marketing platforms. Leveraging their capacity to accumulate intricate user data, social networks have forged novel pathways for the implementation of targeted advertising initiatives. Consequently, they are instigating transformative developments within the advertising sector, propelling the advancement of innovative and individualized advertising strategies. This article endeavors to scrutinize these dynamic processes and shed light on the principal trends and challenges confronting the contemporary advertising sector within the prevailing backdrop of the escalating influence of social media. Preceding the emergence of social media, consumer behavior predominantly relied on traditional media sources. However, the advent of social media has substantially broadened the accessibility of information, encompassing reviews and recommendations, thereby exerting a notable impact on consumer decision-making processes. Social media platforms establish a robust word-of-mouth system and afford influencers the capacity to shape consumer trends. The customization of content on social media not only presents novel marketing prospects but also engenders inquiries regarding the safeguarding of privacy and confidentiality. Scientific evidence supports the assertion that social influence significantly contributes to the domain of consumer choice. Research has demonstrated that the observation of online choices made by friends or acquaintances exerts an influence on individual decisions. This phenomenon stimulates a desire for social approval and imitation, wherein individuals are inclined to undertake actions akin to those in their social milieu, either to foster a sense of belonging to a group or to sustain their social standing. The consequences of such influence assume a pivotal role in shaping consumer behavior and decision-making processes. In light of this influential factor, it is plausible to anticipate a trajectory wherein marketing strategies incorporating social media and influencer marketing will evolve toward heightened levels of personalization. Brands are likely to persist in exploring methodologies that facilitate the organic engagement of consumers through social connections.

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10.46852/0424-2513.1.2024.3

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Agricultural policy plays a vital role in achieving sustainable rural development. However, it requires detailed strategic planning based on regional issues and gaps in the implementation of previous sustainable development plans. This article aims to analyze the state and peculiarities of rural development in Bulgaria, the Czech Republic, and Hungary. Specifically, it examines the importance of agricultural policy strategies in achieving sustainable rural development. The research methodology is based on a comprehensive systematic analysis of the strategic plans of the Common Agricultural Policy Strategies of Bulgaria, the Czech Republic, and Hungary. Also, it includes structural indicators of regional development of the agricultural sector in these countries for 2017-2020. The results demonstrate that the Common Agricultural Policy Strategies of Bulgaria, the Czech Republic, and Hungary are aimed at stimulating sustainable rural development. In Bulgaria, the agricultural policy for achieving sustainable rural development included creating workplaces, diversifying and developing small enterprises, implementing local development strategies, developing social infrastructure, financing inputs and young farmers, and infrastructure projects (e.g., irrigation). The Czech Republic has the following policy priorities at the European level: sustainability, modernization, workplaces, innovation and quality, and diversification. Direct payments and rural development programs were the main financing mechanisms according to specific needs. The following rural development mechanisms were used in Hungary: farmland management contracts, water and land management measures, social inclusion, investment projects, and special subprograms for targeted support of young farmers. Structural indicators of regional development indicate support for the sustainability of the agricultural sector in 2017-2020.

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10.46852/0424-2513.1.2024.4

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The article examines the problem of corruption as a threat to national security and analyses various mechanisms for combating corruption, including legal, institutional and social aspects. It studies the effectiveness of various measures to prevent and combat corruption at different levels of government, and a detailed analysis of legal norms and laws aimed at combating corruption is complemented by an overview of the activities of anti-corruption institutions and their role in ensuring national security. The article attempts to identify the main challenges to the effective fight against corruption and provides recommendations for improving existing mechanisms and policies. The relevance of the issue is underlined by the need to ensure the stability and development of the country, as corruption negatively affects institutions and public trust and creates an environment for threats to national security. The main purpose of the article is to review and analyse various anti-corruption mechanisms to determine their effectiveness in the context of national security. The study aims to identify the strengths and weaknesses of existing anti-corruption strategies and mechanisms. The study uses various research methods, including legal document analysis, institutional analysis, socio-cultural and economic analysis, as well as empirical data, surveys and case studies. It highlights successful practices that can be used to improve the anti-corruption strategy, overviews failures and offers recommendations for further improvement of anti-corruption mechanisms in Ukraine. The findings of the study may be relevant to the formulation of national security policies and strategies in the context of the fight against corruption, and may serve as a basis for further discussion and decision-making in the field of anti-corruption policy to strengthen national security.

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10.46852/0424-2513.1.2024.5

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The article systematically reviews and analyses the phenomenon of cybercrime, with a focus on state and private cybercrime. The author highlights the main differences in characteristics, goals, resources, scale and consequences by comparing these phenomena. Real-life examples of cyberattacks are used to illustrate the diversity and threat of this issue to modern society. The second part of the article discusses measures to protect against cyberattacks, emphasising the main strategies at the state and private entity level. It highlights the importance of developing cybersecurity strategies, monitoring and response, cyber states of emergency, international cooperation, and intellectual property protection. The final section discusses the relevance of protecting against cyber threats and implementing measures to counteract this phenomenon in the context of the rapid development of cybercrime. It is noted that international cooperation, the development of standards and norms, and joint defence against cyber threats are key aspects of successfully countering state-sponsored cybercrime. It should be mentioned that the prevention and mitigation of cybercrime has become a crucial responsibility for all contemporary societies. This requires not only the implementation of technical security measures but also global collaboration between states and private sector entities, as well as the development of international strategies. The study confirms the significant impact of cybercrime on the security of states and institutions, particularly the increasing number of systematic attacks on critical infrastructure. It has been found that this phenomenon is becoming a global issue, necessitating effective international cooperation and the establishment of standards for the legal regulation of cyber activities. The findings emphasise the demand for all-encompassing approaches and actions to guarantee sustainable cybersecurity on both a national and global scale. The article discusses the increasing danger of state-sponsored cybercrime and the significance of creating defence strategies for states and institutions. The study analyses the distinctions between state and conventional cybercrime, identifies potential hazards, and recommends security measures. It also emphasises the necessity of international cooperation and the establishment of standards to effectively address this crucial issue.

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10.46852/0424-2513.1.2024.6

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The trend of increasing attacks on information systems is gaining momentum globally. Traditional means of counteracting cyberattacks are currently unable to withstand the current situation. Therefore, AI-based technologies are seen as an effective solution to the problem. The study aims to provide a comprehensive substantiation of applying artificial intelligence tools in the cybersecurity system to automate the protection and timely detection of threats. The research was carried out using general scientific methods of cognition: logical and structural analysis, induction and deduction, comparison, abstraction, specification, generalization, and formalization. The article proves that AI technologies allow the implementation of highly effective solutions, efficiently and quickly identify cyberattacks, choose the optimal response to security incidents, assess their consequences, and determine the way to respond in a real-time manner. It is established that artificial intelligence systems play a key role in improving information security protocols while eliminating the risks of the human factor. The authors considered the main types of AI technologies used in the cybersecurity system. The paper emphasizes the high efficiency of decision-making with the help of artificial intelligence technologies in terms of threat identification, risk prevention, and protection automation. The authors have highlighted the risks and challenges of using artificial intelligence in information security systems. It is proved that the use of AI capabilities in cybersecurity actualizes the strategy of the concept of integrated formation of effective counteractions to external and internal threats. The practical value of research findings lies in the possibility of their use when actualizing the role of AI technologies in the formation of an effective cybersecurity system, given their apparent advantages and possible shortcomings.

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10.46852/0424-2513.1.2024.7

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Ukraine’s aspirations to achieve advanced standards of the rule of law have underpinned the modernization of its criminal justice and law enforcement systems over recent years. The Ukrainian prosecutor’s office holds a special position in the latter since it is not connected to any state-related structures and serves its purpose in terms of the system of checks and balances. The purpose of the academic paper is to define the role of the prosecutor’s office in modern legal relations, as well as their impact and significance for the judicial system. The object of research is the prosecutor’s office as a participant in legal relations. The research methods include analysis, systemic and structural, comparative legal, dialectical. Ukraine has chosen the strategic path of joining the EU and NATO, and the reform of the Ukrainian prosecutor’s office is an important aspect of the development of the rule of law. The European option of Ukraine requires the legislator to revise the main institutions of the judicial branch, adopt new legislative acts and significantly modernize the system and functions of state authorities, especially the prosecutor’s office. The activities of the prosecutor’s office are aimed at establishing and ensuring human rights and freedoms. Currently, the mechanism of the prosecutor’s office is one of the most important factors of legality. The prosecutor’s office is an authoritative body that performs various functions – from supervising compliance with the law to supporting public prosecution in court. The issues of organizing the activities and functions of the prosecutor’s office have repeatedly attracted the interest of scholars. The system of participation of prosecutors in court proceedings under the current legislation is multidimensional: participants in court proceedings participate not only in criminal but also in civil, commercial and administrative proceedings. The paper examines the main aspects of the activities of the prosecutor’s office in Ukraine, analyzes the legal framework for the activities of the prosecutor’s office of Ukraine, and considers the main functions of this state body. The main aspects of the impact of the prosecutor’s office of Ukraine on the judicial system are explored and the importance of the prosecutor’s office for the judicial branch of power is established. The place of the prosecutor’s office in legal relations with other public authorities is defined.

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10.46852/0424-2513.1.2024.8

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The present research is a comprehensive analysis of the current state of cybercrime and its impact on national security. The focus is on identifying key threats in the digital space and developing strategies to prevent and counteract them in order to ensure state security. The research objectives include the analysis of the dynamics and evolution of cybercrime, the assessment of its impact on various aspects of national security, including information, economic and military spheres, and the development of strategies and methods for public and private entities to counter cyber threats. The methods of analyzing network interactions and the information approach with an emphasis on existing information actors were used in the research. The research has shown that cybercrime is constantly evolving, which is related to the emergence of new IT technologies and an increase in the number of users involved in information processes. The major categories of crimes are identified: illegal downloading or use of software, fraud and attacks exploiting vulnerabilities of systems. The necessity of joint efforts of various subjects in cybersecurity is also noted with a special emphasis on the role of the state. The academic paper emphasizes that cybersecurity in public governance is achieved through the unification of data exchange methods, using transport protocols such as HTTP. The study of information confrontation requires a detailed analysis of the main areas of cyber defense, including strategies for countering public governance systems, information and intelligence activities, electronic warfare, psychological confrontation, hacker operations, cyber and network warfare, economic information warfare and international information terrorism. The academic paper emphasizes that international information terrorism in the era of information confrontation is gaining new importance, in particular, due to the use of the information structure by terrorists to form network methods and influence information infrastructure facilities.

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10.46852/0424-2513.1.2024.9

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Considering the very prerequisites for the emergence of international organizations, their role and importance in maintaining global law and order and security can hardly be overestimated. Most modern international organizations have already proposed in their constituent documents ensuring peace not only in their own region but also in the whole world. However, it appears that the values declared by international organizations are meaningless given the beginning of full-scale military operations by the Russian Federation on the territory of Ukraine in February 2022. The following methods were used in the academic paper: analysis method, synthesis method, descriptive method, and formal-structural method. The scientific article has also examined the constituent documents of such international organizations as the United Nations, the European Union and the North Atlantic Alliance for the presence of provisions that would enshrine the guarantee of global law and order and security. It is noted that global law and order and security involve not only the influence of the so-called “world” international organizations but also international organizations and regional ones. At the same time, it has been revealed that the Commonwealth of Independent States cannot be considered an international organization capable of maintaining global law and order and security. The criteria for distinguishing between the theoretical concepts of “law and order” and “security” are provided. The situation that arose at the level of international organizations in connection with the full-scale invasion of Ukraine by the Russian Federation in February 2022 has been characterized.

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10.46852/0424-2513.1.2024.10

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Among the global trends of modern social transformations, the processes of intensification of the public aspect of governance, including in the field of national security, occupy an important place. The purpose of the study is to provide a comprehensive analysis of the role of the public administration mechanism in ensuring national security and to identify ways of optimizing the situation. The study was conducted using general scientific methods of cognition: logical and structural analysis, induction and deduction, comparison, abstraction, specification, generalization and formalization. The paper examines the aspects of public administration in the direction of national security policy as a basis for the implementation of the public administration function. The main problems, challenges and achievements of the process of transformation of the administrative paradigm in the vector of publicity are considered. The experience of developed countries in public administration of national security processes, its public administration, legal and organizational aspects are studied. The main directions of strategic planning for the development of the system of public management of security processes in the context of globalization are identified. The author analyses the feasibility and prospects of using innovative electronic systems, capabilities of modern tools and technologies to optimize the system of public administration in the field of national security. The results of the study are of practical value for the process of transformation of the modern management system based on publicity and balanced development to optimize the national security sector, as well as for the formation of state sectoral development programmes.

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10.46852/0424-2513.1.2024.11

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Martial law constitutes a distinct period posing a potential threat to the advancement of the organizational and legal framework governing enterprise management. Primarily, this threat manifests in its adverse impact on the stability and security of an enterprise, as well as on decision-making processes and resilience in confronting diverse challenges. The objective of this article is to investigate the significance of organizational and managerial relations in shaping an efficient organizational and legal framework for enterprise management during the implementation of martial law in Ukraine. Martial law poses not only a challenge but also a tangible threat to the sustainability, security, and efficacy of enterprise management within any organizational framework. Simultaneously, organizational and managerial relations should serve to facilitate the formulation of strategies, the mitigation of risks, and the establishment of conditions conducive to the successful development of the enterprise. Furthermore, they play a pivotal role in expediting decision-making processes and the implementation of crisis measures when deemed necessary. Under martial law, the imperative to bolster business becomes paramount, representing a direct avenue to secure economic stability within the country. Within the framework of an effective organizational and legal management structure, organizational and managerial relations are anticipated to play a pivotal role in facilitating strategic planning, crisis management, security, and control measures, collaboration with governmental authorities, and information security protocols, as well as fostering mobility and adaptability to public life during the period of martial law. The article addresses the nuances of organizational and managerial relations concerning the establishment of an effective organizational and legal framework to facilitate the operations of an enterprise during martial law. The author delves into the distinctive aspects of entrepreneurial development under martial law in Ukraine. It is discerned that ongoing hostilities result in substantial daily losses for businesses, and the relocation of enterprises, though undertaken, does not comprehensively resolve all inherent challenges. Nevertheless, such relocations do impact the trajectory of development and the sustenance of domestic entrepreneurship. The author concludes that judicious decisions made by enterprise managers during martial law have the potential not only to preserve material resources but also to safeguard human capital.

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10.46852/0424-2513.1.2024.12

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The relevance of the influence of investments in science and technology on the innovative development of the world economy is becoming crucial in the context of globalization and rapid technological change. This process has an impact on economic growth, environmental sustainability, and social development, making it a key element for researchers, policy makers, and practitioners. The purpose of the academic paper is to analyze the impact of investments in science and technology on the development of innovations in the world economy. Different types of investments and their impact on innovation processes in different sectors are the objects of the research. The research methodology is based on systemic and structural-functional approaches, which make it possible to comprehensively analyze the complex interrelationships and processes in the field of investments and innovations. The research has revealed that an effective combination of public and private investments is critical to stimulate innovation. The analysis has shown that investments in green innovation and digital transformation are essential for environmental sustainability and sustainable development. The obtained results emphasize the significance of the balance between economic, environmental and social aspects of investments in science and technology. It has also been determined that digital transformation opens up new opportunities for innovation in all sectors of the economy; however, it also creates challenges related to data security and social adaptation. The research results are of considerable practical interest to policy makers, investors, and researchers since they provide an evidence base for formulating strategies for investing in science and technology as well as for developing innovation ecosystems. The provided recommendations and directions for further research in this area are aimed at deepening the understanding of the dynamics of investment and innovation, especially in the context of rapid technological change and global challenges.

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10.46852/0424-2513.1.2024.13

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Against the backdrop of the swift evolution of digital technologies, cryptocurrencies, and blockchain have emerged as pivotal elements exerting a profound influence on accounting systems. These technological advancements present novel challenges to accounting professionals, necessitating an adjustment to evolving conditions and the formulation of innovative standards. The study’s findings indicate a significant heterogeneity in the regulation of cryptocurrencies, posing challenges to the establishment of uniform accounting methodologies. Examination of diverse national regulatory frameworks underscores the imperative for international coordination. Emphasis is placed on the potential of blockchain as a secure accounting system, specifically its capacity to uphold data integrity and transparency through triple-entry accounting. A pivotal concept involves the implementation of a triple-entry accounting system. This mechanism facilitates the recording of each transaction on a decentralized ledger, accompanied by a distinctive identifier and timestamp, thereby enhancing levels of verification and transparency. Such an approach significantly contributes to the reliability and security of financial records. The study underscores the challenges associated with standardization and regulation within the realm of cryptocurrencies and blockchain technologies. The authors advocate for the implementation of an accounting standard tailored to cryptocurrencies, with a primary objective of enhancing transparency, consistency, and effective risk management. The study analyzes the current role of cryptocurrencies and blockchain technologies in the audit system and forecasts their future impact. Risk assessment associated with the widespread use of cryptocurrencies and blockchain in accounting audits has been implemented. Several dangers accompanying the further integration of blockchain into information systems have been identified, and a set of preventive measures has been proposed, which is advisable to apply within the overall trend of financial audit digitization. It is argued that the global trend of using cryptocurrencies and blockchain technologies provides an opportunity to streamline the processes of collecting and accumulating audit information. Priority trends in the evolving audit system reflecting the general development vector are investigated. It is proven that intensifying the use of digital tools allows for the formulation of precise and effective solutions in complex analytical processes. The research results are characterized by practical value for the improvement of the modern accounting and audit system in the context of the globalization of digitization and artificial intelligence technologies implementation.

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10.46852/0424-2513.1.2024.14

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The modern global financial system is defined by a high level of integration and interaction between countries, which creates a favorable environment for the flow of capital and trade. However, this integration also creates systemic risks that can seriously undermine financial stability. Systemic risks affect key aspects of the global economy and may have further consequences for the economic stability of countries and regions. In this context, the analysis of systemic risks in the global financial system becomes of great importance to identify and understand their impact on economic stability and to develop strategies to overcome and counter these risks. The academic paper focuses on systemic risks in the global financial system and their impact on economic stability. In particular, it examines various aspects of these risks, assessing their potential impact on key segments of the global economy. The importance of analyzing such risks for the development of effective management strategies and the prevention of possible crises is emphasized. In addition, by evaluating the results of systemic risk monitoring, the research contributes to the understanding of their impact on economic stability and formulating strategies to counter and overcome these threats. The general approach to this study is aimed at highlighting key aspects and determining priority areas of action to ensure the stability of the financial system in conditions of global instability.

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10.46852/0424-2513.1.2024.15

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In the investigation of the role of highly intelligent technologies in the establishment of an innovative ecosystem within the realm of business, it has been ascertained that the incorporation of these technologies stands as a pivotal determinant for attaining fruitful innovative endeavors within enterprises. Specifically, artificial intelligence and machine learning methodologies provide the capacity to conceive intelligent systems capable of prognosticating and scrutinizing market trends, formulating sales forecasts, and endorsing the most advantageous avenues for developmental strategies. A fundamental observation derived from this research emphasizes the significant impact of advanced technologies, specifically artificial intelligence, machine learning, and data analysis, in optimizing production processes. Their incorporation enables the real-time acquisition, processing, and evaluation of extensive datasets, consequently augmenting decision-making effectiveness, refining supply chain management, and reinforcing the ability to respond to market fluctuations. Nonetheless, the significance of highly intelligent technologies in the establishment of innovative ecosystems should not be underestimated. These technologies facilitate inter-enterprise collaboration, the exchange of innovative concepts, and collaborative efforts in the creation of novel products and services. Such collaborative endeavors engender a synergistic effect of interaction, thereby amplifying competitiveness, not only at the individual enterprise level but also among innovative entities as a collective whole. This constitutes a critical stride in the establishment of innovative ecosystems and the attainment of competitive advantages within the market. The findings from this investigation delineate the noteworthy role of highly intelligent technologies in the configuration of innovative ecosystems within the business context. These technologies significantly contribute to the optimization of production processes, enhancement of product quality, and the creation of an environment conducive to collaborative efforts and innovative advancements.

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10.46852/0424-2513.1.2024.16

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The issue of forming competitive advantages for market actors in the context of sustainable development priority and current challenges of globalized digitalization is highly relevant. The article aims to develop a methodological platform and practical tools for the strategic development of market competitiveness through digital optimization. The study was conducted using general scientific methods of cognition: logical and structural analysis, comparison, theoretical modeling, abstraction, induction, and deduction. The authors also applied the following methods: specification, generalization, formalization, tabular, and graphical interpretation of theoretical information. During the study, the authors investigated the current state of digitalization processes in the economic sector, as well as the infrastructure and information support of market players. It is determined that the effective use of digitalization opportunities is an essential prerequisite for intensifying the productivity and competitiveness of market players. The article highlighted the priority vectors of digital optimization of the economic potential of market actors that form their competitive advantages. The authors have developed a standard model of effective digitalization of market players’ activities as part of the strategy for developing their competitive advantages. The practical significance of the research findings is seen in the possibility of their application during the development of corresponding programs. These programs aim to improve the efficiency of managing functional economic processes and increase production productivity and competitiveness of market players. Such programs also seek to form a stable and effective model of digital optimization for economic processes.

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10.46852/0424-2513.1.2024.17

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Socio-cultural issues related to tourism are currently considered to be the conceptual basis for the global transformation of the industry. The phenomenon of tourism is an influential factor in the development of modern society. This study aims to analyze the interdependence between the peculiarities of the sociocultural development of the tourism industry and the efficiency of the museum sector. The research was carried out using general scientific methods of cognition, such as analysis and synthesis, induction, deduction, generalization, and the historical method. This paper examines the issues of sociocultural aspects of tourism development, as well as analyzes aspects of their impact on the activities of museum institutions. The authors focus on the relevance of preserving cultural identity, given the trend of globalization of sociocultural processes. In addition, the authors studied the tools for optimizing the management system of the sociocultural aspects of tourism. This includes the preservation of cultural heritage and the innovative development of museum institutions. The article analyzed the social and cultural conditions that influence the transformation of museums as a sociocultural institution. It also highlighted the problems of such transformations in the context of society’s globalization. The development of museum institutions as a center for the cultural and spiritual revival of national identity is closely related to information and communication technologies. The authors have identified the sociocultural functionality of museum tourism and mechanisms for combining traditional and innovative components of museum activities. Utmost attention was paid to determining the role of sociocultural trends in the management paradigm of tourism on the level of museum institutions’ efficiency. The practical significance of the research findings lies in the possibility of their application in programs to optimize the activities of the investigated sphere and to increase the efficiency of museums.

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10.46852/0424-2513.1.2024.18

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The problem of the formation of effective investment mechanisms in the hotel and restaurant sphere in the conditions of global transformations is a relevant and important aspect of the modern economy, taking into account the significant influence of the industry on the development of tourism and hospitality. The task of the research is to identify and analyze the main factors affecting investment behavior in the sector, in the conditions of rapid changes in technology, economic instability, geopolitical conflicts and global crises. The purpose of the study is to identify key investment trends and strategies in the hotel and restaurant market and analyze their effectiveness and resilience to global challenges. Special attention is paid to the analysis of the European hotel and restaurant market, which is characterized by a high level of development and competition, as well as unique cultural and historical features that shape the specificity of investment processes. The article outlines the main challenges and opportunities facing investors and how this affects strategic planning and investment management. Based on the research, it was determined that technological innovations are key factors influencing investment decisions in the hotel and restaurant business. The conducted analysis confirms that in the conditions of global transformations, investments in the hotel and restaurant sector require flexibility, an innovative approach and a deep understanding of market trends. The results of the study indicate the need for the development of new investment models adapted to changing market conditions and able to respond to the challenges of globalization, technological evolution and the growth of environmental awareness. Based on the received data, a number of recommendations have been developed for investors and managers of hotel and restaurant enterprises, which include investments in digital infrastructure, environmentally sustainable technologies.

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10.46852/0424-2513.1.2024.19

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This study focuses on the study of current innovative approaches used for quality management and increasing the competitiveness of hotel, restaurant, and tourism enterprises. It has been determined that in the field of hospitality, the key success factor is the ability to satisfy the needs of customers, provide a high level of comfort, and effectively respond to changes in the household and the economic and cultural requirements of guests. The main part of the research focuses on the study of modern quality management systems in the hotel and restaurant business and their interaction with international standards, in particular the new versions of the ISO, OHSAS, and SA standards. It is emphasized that effective quality systems are not limited to compliance with individual requirements but also involve active participation in the improvement of all aspects of management and quality in the complex. In addition, innovative approaches to the promotion of hotel and restaurant services were identified, including the use of social media and marketing, as well as strategies for recruiting, training, and motivating staff. It is noted that innovations include not only technological innovations but also competitive strategies aimed at attracting and retaining customers. Research emphasizes the importance of the adaptability of hotel, restaurant, and tourism enterprises to changes in the external environment and constant improvement to ensure stable development in the conditions of the modern economic and socio-cultural context.

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10.46852/0424-2513.1.2024.20

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The increasing danger of terrorist acts and their financial foundation in the contemporary world present significant challenges to the global community in maintaining worldwide security. International organizations play a crucial role in devising and executing counter-terrorism strategies and suppressing financial backing for terrorist groups. This article explores the vital function of international entities in combating terrorism and the funding of terrorist activities. The authors analyse the mechanisms of cooperation between countries and international structures in ensuring global security. The text highlights the role of international organizations such as the United Nations (UN) and the EU in addressing terrorism. Cooperation and interaction of all stakeholders are deemed important for successful counteraction against terrorist groups and the prevention of financing their activities. The article aims to examine the role of international structures in countering terrorism and the mechanisms for curbing the financing of terrorist groups. It also analyses the main methods and strategies used by these organizations to achieve security goals. The paper employs analytical and comparative methods to study international counter-terrorism strategies. The material examines the role of major international actors, including the UN, the European Union, and Interpol, in identifying and disrupting financial flows that support terrorist organizations. It emphasizes the effectiveness of international entities in creating and executing counter-terrorism strategies. Analysing the methods of detecting and blocking financial flows enables us to identify current trends in countering terrorist activity. The study can provide a foundation for additional scientific and practical research in the area of countering terrorism and its financing on an international scale.

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10.46852/0424-2513.1.2024.21

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Administrative, managerial, and socioeconomic transformations within the framework of prioritized vectors for integration into the European community necessitate the revision of democratic principles. This involves the formulation of an innovative conceptualization of public administration in the healthcare sector and the enhancement of mechanisms facilitating human resource development in alignment with international norms and standards. The objective of this investigation is to furnish a comprehensive analysis of the mechanisms governing the public administration of human resources development in the healthcare sector in Ukraine. The study employed general scientific methods of cognition, including logical and structural analysis, comparison, abstraction, induction and deduction, specification, generalization, and formalization. The paper delineates the theoretical underpinnings of the state administrative policy regarding staffing within the medical domain and elucidates current trends in its evolution. The investigation has cultivated the conviction that the enhancement of human resource management in the healthcare sector constitutes a primary focus for the transformation of the national medical system. The study affirms that human resources serve as the foundational element for resource provision within the examined industry. It is established that the presence of personnel, coupled with their appropriate qualifications and distribution system, delineates the requisite standard for the delivery of medical services. The primary factors influencing the formation and execution of state personnel policy are identified. The imperative for the high-quality professional training of specialists within the industry is substantiated. Throughout the investigation, it was determined that strategic alterations in the paradigm of public health management serve as a prerequisite for enhancing the overall level of health and well-being among the population. The primary trajectories for the establishment of state policy in the domain of medical care in Ukraine in the future have been delineated. The practical significance of the research findings lies in their potential utility within the context of shaping and implementing an effective personnel policy aimed at ameliorating performance within the studied field.

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10.46852/0424-2513.1.2024.22

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In the modern world marked by Industry 4.0, innovative enterprises are actively exploring opportunities for international expansion through investment projects. However, this process is accompanied by complex risks that require contemporary management strategies. The scientific article, “Innovative Enterprise: Risk Management Strategies for International Investment Projects in the Era of Industry 4.0,” addresses this pressing issue and proposes approaches to its resolution. The increasing globalization and advancements in production technologies (Industry 4.0) are creating new prospects for enterprises to attract international investments. Nevertheless, these investment projects come with a wide spectrum of risks that need to be effectively managed. The primary issue at hand is the absence of adequate risk management strategies, which may lead to financial losses and setbacks for innovative enterprises. Research Objective. The objective of this study is to examine and analyze risk management strategies for international investment projects within innovative enterprises in the context of Industry 4.0. The research aims to identify the most effective approaches to risk management and develop models for their practical implementation. The object of this research encompasses innovative enterprises engaged in international investment projects within the framework of Industry 4.0+. The subject of the study is the risk management strategies employed in these projects. This study employs the following methods. Analysis of academic literature to consolidate existing knowledge on risk management in international investment projects. Examination of the outcomes of case studies involving innovative enterprises undertaking international investments in the era of Industry 4.0. Interviews and expert assessments were conducted with leading professionals in the fields of risk management and innovation. Accomplished Tasks. The research author analyzed contemporary risk management strategies, assessing their effectiveness in international investment projects. Additionally, key factors and challenges faced by innovative enterprises in the context of Industry 4.0 were identified. Based on this analysis, recommendations were developed for the practical implementation of risk management strategies, aimed at enhancing the resilience of innovative enterprises in international markets. This scientific article underscores the significance of effective risk management in international investment projects for innovative enterprises operating in the contemporary landscape of Industry 4.0. Key findings emphasize the necessity of adapting risk management strategies to meet the demands of Industry 4.0 and the active utilization of advanced technologies in this process. The recommendations include the establishment of integrated risk management systems, workforce

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10.46852/0424-2513.1.2024.23

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The relevance of this article is due to the rapid development of digitalization in business and the need to determine its impact on the social responsibility of enterprises in the context of sustainable development. The problem lies in the lack of scientific works analyzing the interaction of digitalization and social responsibility of business, and in the need to develop a conceptual approach to this phenomenon. The purpose of the study is to reveal the connection between digitalization processes and social responsibility of business and to determine their impact on sustainable development. The object of research is the interaction of digitalization and social responsibility, and the subject is the conceptual foundations and practical aspects of this interaction in the business environment. Research methods include the analysis of literary sources, the study of statistical data on the implementation of digital technologies in business, as well as empirical methods. In addition, a comparative analysis of the experience of successful companies that successfully integrate digital technologies with a social responsibility strategy was used. The author solved the research task by identifying the key aspects of the interaction of digitalization and social responsibility, determining their impact on the economic and social aspects of sustainable development. The results indicate that digital technologies can become an effective tool for improving corporate social responsibility and promoting balanced development. The conclusions of the article provide important guidelines for business on improving digitalization implementation strategies and increasing the level of social responsibility. Recommendations include the need to develop innovative approaches to interaction with stakeholders, active participation in social initiatives and implementation of digital solutions aimed at achieving sustainable development. Research on the interaction of digitalization and social responsibility of business in the context of sustainable development has direct practical significance for enterprises and organizations. The study provides companies with the opportunity to develop an integrated strategy that takes into account the interaction of digitalization and social responsibility, which allows companies to create a concrete action plan for the implementation of digital initiatives aimed at social responsibility. Research recommendations can be used to develop and implement digital tools aimed at improving resource management, reducing environmental impact, and increasing the level of social responsibility. In general, the practical application of research results allows enterprises to determine specific strategies and actions for balanced development, contributing not only to their own success, but also ensuring a positive impact on society and the environment.

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10.46852/0424-2513.1.2024.24

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The article considers the theoretical foundations of green architecture in historical retrospect and in perspective, and practical implications of its development globally. The main directions of energy saving in the design and operation of green buildings are highlighted, including not only rational architectural planning and corrections according to climatic conditions, but also at first glance not quite implicit factors such as ventilation and natural lightening. Some examples of appropriate solutions implementation are described. Particular attention is paid to the consideration of certification standards for green building in the context of the analysis of green architecture projects. Moreover, the phenomenon of greenwashing in green building is covered briefly, with outlining possible ways of its reducing. It is emphasized that although green certification of construction is a sound driver of enhancing environmental sustainability of projects, it, at the same time, contains a significant pitfall – a loophole for greenwashing, and this fact requires specific attention of both market participants and regulators.

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10.46852/0424-2513.1.2024.25

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In order to ensure the effectiveness of fiscal and monetary policy in the challenging economic environment, it is important to ensure coordination, coherence and consistency of the work of state regulators. Fiscal and monetary instruments and tools should help overcome short-term macroeconomic shocks and achieve long-term macroeconomic stability. The purpose of the academic paper is to study the effectiveness of fiscal and monetary policy in the challenging economic environment on the example of Ukraine. The research methodology included methods of structural analysis of the basic instruments of fiscal and monetary policy used in conditions of macroeconomic instability and war. The results demonstrate the effectiveness of fiscal policy in the time of challenging economic conditions in Ukraine. It’s crucial to move swiftly to government initiatives and regulatory mitigation during a macroeconomic shock. Reducing the tax burden on the private sector is one of the most significant budgetary tools. At the same time, the budget execution was ensured by tax and non-tax revenues (domestic taxes, income taxes, taxes on profits, market value, and income from property and business activities, official transfers). The effectiveness of monetary policy in the context of a rapid decline in GDP and rising inflation has been ensured by the exchange rate fixation, foreign exchange interventions, and a systemic inflation targeting policy. The effectiveness of the NBU’s monetary policy is achieved through the formation of sufficient capital in the financial sector, provisions to cover non-performing loans in the 2022 crisis, and maintaining operating profitability through interest income.

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10.46852/0424-2513.1.2024.26

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The article addresses the issue of ensuring financial stability after the end of military conflicts and the country’s recovery from the crisis. It is noted that economic and infrastructure recovery is a critical task in such circumstances. The paper provides a detailed analysis of the research methodology, which is based on the analysis of open data, systematization, and system-structural analysis. Based on these methods, the authors studied the damage caused by the war to the infrastructure. They also proposed priority strategies for the recovery of Ukraine’s economy and summarized the experiences of other countries that have faced similar challenges. One of the main areas for restoring financial stability in the post-crisis period is to stabilize and ensure the sustainable development of industrial production. Essential recovery areas include attracting foreign financing, economic reforms, and facilitating the recovery of private businesses. When looking at strategies to support economic development, it is necessary to consider both internal and external factors. These include cooperation with international financial institutions and partners, as well as attracting investments to implement strategic projects. It is only possible to ensure sustainable social and economic progress in the post-crisis period by implementing socio-economic reforms. The financial system consists of various elements, such as financial institutions, infrastructure institutions, and various financial markets. Such a system must function in a stable and efficient way. The article has practical value as a recommendation paper. It combines theoretical and practical experience in economic recovery after the crisis. The application of innovative approaches, such as digitalization and low-carbon production, is seen as a key element of a recovery strategy. It is aimed at supporting economic development in the post-crisis period. A resilient financial system minimizes the negative impact of global economic difficulties on Ukraine. It also makes its economy more capable of seizing new opportunities and opens the way for dynamic development. The interaction of all elements of the financial system determines the assurance of financial stability. This, in turn, reflects global and internal factors caused by globalization.

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10.46852/0424-2513.1.2024.27

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In the context of modern economic realities, financial security becomes an extremely urgent problem, especially in the conditions of globalization. This article examines the impact of global processes on financial security and develops strategies and mechanisms for protecting national interests in this new economic environment. In the course of writing the scientific article, the concept of financial and economic security was defined, which acts as a necessary component of national security and is defined as a system of strategies and measures aimed at avoiding and overcoming financial threats. The need to adapt the financial and economic sector to digital technologies in the context of globalization and digital transformation is highlighted. It is also noted that Ukraine’s inability to adapt in the long term may lead to deterioration in the level of financial security and a slowdown in socio-economic development. In addition, the functions and ways of applying various strategies and mechanisms aimed at protecting national interests in the global economic environment were highlighted. The author analyzes the possibilities of developing effective legal and regulatory frameworks that will contribute to strengthening financial security. In addition, the importance of improving the system of international cooperation and introducing innovative approaches to financial management is highlighted. This research provides a comprehensive view of the problem of financial security and offers specific recommendations to ensure the stability of the financial systems of national economies in the light of modern challenges and trends in global economic development.

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10.46852/0424-2513.1.2024.28

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The issue of financial resources in state authorities and the features of their sources of formation, further use and allocation is a priority task of macroeconomic policy and budgeting to ensure sustainable economic development. The importance of the research is determined by the increasing instability of the socio-economic environment in the global space and the need to optimize public administration in the dynamic economic environment. The primary objective of the academic paper is to reveal the concepts of using and allocating financial resources based on a critical analysis and study of the practical experience of advanced and developing countries. The scientific article examines the approaches to the sources of financial resources of state authorities. The academic paper analyzes aspects of the possibilities of using decentralized systems of management and control of financial resources distribution based on the practice of implementing block chain technology and also identifies further prospects for its development. The research methodology is based on a methodological and practical analysis of the experience of European countries regarding public administration use of financial resources and appointment to state authorities with the subsequent performance of functions. The academic paper analyzes the basic principles of stimulating the corporate sector to engage and perform the functions of state authorities through the policy of strengthening corporate social responsibility and interaction with the state as a source of investment funds. The results obtained can be used to conduct further analytical investigations on the practice of developing the formation of financial resources, their accumulation and direction by the strategic economic policy of the state.

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10.46852/0424-2513.1.2024.29

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In the current economic milieu and rapidly evolving global context, the hotel and restaurant business stands as a pivotal player influencing the economic viability and allure of the tourism industry in any country. Drawing investment into this sector is a strategic initiative to invigorate its development and optimize its potential. This study endeavors to scrutinize the significance of investments in the advancement of tourism and the hotel and restaurant sector in Ukraine. The relevance of this topic stems from contemporary shifts in the economic and socio-cultural landscape, particularly the escalating interest in tourist services and the imperative for effective management of the hotel and restaurant business. The study further delineates essential facets of investment effectiveness in the hotel and restaurant business. Technical and personnel potential are encompassed, incorporating capital investments for the modernization and repair of equipment, construction, employee training, and enhancement of their qualifications. Emphasis is also placed on the imperative to cultivate novel tourist destinations as a means to secure economic growth and enhance attractiveness for investors. The investigation delves into an analysis of the risks and opportunities linked to the attraction of investments in the hotel and restaurant business. It has been ascertained that the pivotal instrument for the advancement of the hotel and restaurant sector and tourism in Ukraine lies in the scrutiny of risks and opportunities, allowing for the proficient utilization of this instrument to attain elevated efficiency and sustainability within the industry. Special consideration is directed toward identifying potential threats and formulating strategies for their effective management.

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10.46852/0424-2513.1.2024.30

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international trade agreements. The establishment of an effective international trade framework hinges upon a comprehensive comprehension of the criteria that determine the effectiveness of such agreements, underscoring the relevance of this study. This publication aims to articulate a set of indicators delineating the effectiveness of a given trade agreement. The research methodology employed encompasses the utilization of analysis, synthesis, scientific generalization, and the formal logical method. Within the context of the study, an exploration is undertaken to delineate the tasks and functions of the World Trade Organization. Furthermore, a detailed examination of the content encapsulated within the agreements of the Uruguay Round is presented. This analysis extends to the identification of impediments to international trade targeted for removal through the provisions of the Uruguay Round agreements. The characteristics of the Annex to the Agreement Establishing the World Trade Organization are examined within the framework of this analysis. The interpretation of the concepts “effect” and “efficiency” in contemporary economic science is deliberated upon. A comprehensive exploration of the efficiency of foreign economic activity is presented, encompassing the scrutiny of four interrelated components crucial for evaluating the effectiveness of such endeavors. Furthermore, this study delves into the identification of indicators that gauge the effectiveness of international trade agreements. These indicators encompass an assessment of the effectiveness of both exports and imports and a comparative analysis of prices for export and import goods in domestic and foreign markets, all rooted in the specific indicators articulated within a given international trade agreement. The article examines the export efficiency ratio, alternative export efficiency ratio, export profitability, and foreign exchange efficiency of exports, providing detailed characteristics and formulas for their calculation. These metrics collectively form a systematic set of criteria for evaluating the efficiency of export activities conducted by an industrial enterprise. Additionally, the method proposed by I. Blan is outlined as one approach for assessing the effectiveness of foreign trade transactions.

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10.46852/0424-2513.1.2024.31

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The research on the impact of technology on management and service is devoted to the study and analysis of current technological trends in the hospitality industry. Specifically, it analyzes various aspects of using digital tools, such as web platforms, mobile applications, artificial intelligence, and data analytics, for optimizing processes in this field. This study highlights the key aspects of using digital tools such as web platforms, mobile applications, artificial intelligence, and data analytics to optimize processes in the hospitality industry. The main areas of digital transformation include an increase in the capabilities of mobile applications, the use of virtual and augmented reality, and the introduction of artificial intelligence to personalize services and forecast demand. Customers’ accessibility and convenience are becoming essential elements of digital transformation. They allow for online reservations and continuous access to information. Furthermore, this paper highlights the benefits of using digital technologies, particularly when implementing innovative booking, marketing, and service solutions. The authors note that such technologies are becoming an essential element of competitiveness in the face of growing competition and rapid technological development. There are certain challenges related to competition and investment efficiency in the context of the Ukrainian hotel and restaurant business. Nevertheless, the industry is actively adapting to global trends. Based on the results of the research, the authors systematized their findings. They determined that the introduction of digital initiatives can improve the quality of service and provide competitive advantages to the hotel and restaurant business.

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10.46852/0424-2513.1.2024.32

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Digital transformation holds a central position in contemporary business discourse, exerting substantial influence on market dynamics and corporate strategies. Its pertinence is notably accentuated within the milieu of globalization and intensifying market rivalry, owing to the swift evolution of technology. The study aims to scrutinize the ramifications of digital transformation on enterprise efficiency, innovation, and competitiveness, emphasizing enhancements in business models. The research methodology adopted for this investigation relies on a thorough examination of scholarly publications, statistical datasets, and expert viewpoints. This approach facilitates a comprehensive exploration of the subject matter, enabling the identification of pivotal trends. The study findings reveal a noteworthy augmentation in the operational efficiency of businesses resulting from the integration of digital technologies, including but not limited to big data, artificial intelligence, and cloud computing. The investigation discerns that digital transformation catalyzes the creation of innovative products and services, enabling companies to adeptly navigate dynamic market conditions. Emphasis is placed on the significance of strategic planning within the framework of digital transformation. The analysis elucidates that efficacious adaptation to digital transformations necessitates not only the incorporation of novel technologies but also the formulation of strategies that account for shifts in corporate culture and consumer behavior. This highlights avenues for more profound investigations into the repercussions of digital transformation across diverse facets of business, encompassing human resource management, marketing, and product development. Nevertheless, the study also brings to light challenges, notably the imperative to revise corporate culture and enhance employee skills. Emphasis is underscored on the critical significance of an integrated approach encompassing technological innovation, organizational change, and cultural transformation. The article advances recommendations for future research endeavors, suggesting an analysis of the discrete impacts of individual technologies on diverse facets of business and the formulation of strategies conducive to the efficacy of digital transformation.

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10.46852/0424-2513.1.2024.33

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In a rapidly changing and technologically developed world, the adaptation of customs provisions in the direction of smart cities is becoming more and more relevant. European cities are leading the way in implementing innovations that are transforming traditional approaches to customs management and town marketing. The purpose of the article is to analyze the smartization strategies of cities in Europe, focusing on the integration of customs directives and risk management in this process by studying their impact on the global economy. The article provides a detailed overview of official reports on the processes of intellectualization of modern cities, reveals current trends and the development of the latest technologies used in European smart cities. The results show that the effective management of customs standards significantly contributes to the optimization of city operations, increasing transparency and attracting investment. The importance of such an approach is reinforced by the analysis of town planning marketing, which includes the creation of a city brand and the promotion of innovative projects. The conclusions of the work indicate the need for further research in this area and the development of comprehensive strategies that would take into account both the technological and socio-economic aspects of the smartization of cities through the strengthening of urban infrastructure. The resulting data can serve as a basis for the formation of effective development policies and strategies that can accelerate the integration of cities into the global economy, contributing to the creation of sustainable and innovative urban environments through customs procedures and the management of challenges to legislation.

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10.46852/0424-2513.1.2024.34

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International organizations, as subjects and guarantors of international security, aim to ensure peace, security, human rights and freedoms, and the principles of equality and justice. However, due to changes in the system of international relations and the growing number of threats, international bodies face a number of challenges in promoting and strengthening international security, including conflict resolution, prevention and mitigation, control of arms and activities of terrorist groups, and peaceful settlement of disputes and controversies. The purpose of the article is to outline the main challenges and prospects of cooperation between international organizations in ensuring international security. The study uses analytical methods to assess the results of cooperation between international structures to guarantee international security in the following dimensions: military-political, economic, social and humanitarian. The results indicate the existence of a number of challenges related to the military-political, economic and socio-humanitarian dimensions of international security. Within the military-political dimension of cooperation, the author focuses on the mortality rate of personnel involved in peacekeeping operations by international organizations. In addition, the ineffectiveness of peacekeeping operations is revealed, with significant amounts of their funding, which is manifested in the growth of peaceful protests in various countries. The study of cooperation between international structures to promote international security confirms the increase in funding for various areas of life at the expense of national programmes. The analysis of the social and humanitarian dimension of international security shows that international organizations are making significant efforts to address the humanitarian crises resulting from conflicts. The challenge, however, is the inability of international entities to fully cover humanitarian issues.

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10.46852/0424-2513.1.2024.35

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The issue of citizens’ participation in political life is always of particular relevance since the active involvement of citizens in political processes is one of the crucial principles of democracy that contributes to its strengthening. The purpose of the research is to analyze the benefits of involving citizens in public administration processes, to identify the major mechanisms and practices of public participation in public administration, the challenges related to their implementation, and ways to overcome them. The research methodology is based on two key theories of democracy: participatory and deliberative, which focus on the justification of the ideas of citizens’ participation in political life (discussion and political decision-making). The research results made it possible to identify both the key benefits of citizens’ participation in public administration and the problems that arise when citizens try to influence political decisions at different levels. In the course of the research, it has been established that civic participation in public administration contributes to increasing the effectiveness and legitimacy of governance and strengthening democracy. It helps people develop a clear awareness of their place in the political decision-making process, giving them the ability to have an impact on national, regional, or local politics. It has been determined that civic participation has a wide range of mechanisms; however, in the vast majority of cases, public authorities use information tools. Information technologies (e-government) are becoming an important tool for expanding citizens’ participation in governance processes. This provides an opportunity to involve a wider range of citizens in discussions or proposals. The major problems related to both the low level of civic engagement and the officials’ lacks of interest in involving citizens in decision-making processes are outlined.

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10.46852/0424-2513.1.2024.36

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The academic paper is devoted to the study of the impact of corporate social responsibility on the financial indicators of business enterprises since the development of social responsibility in business and the analysis of the impact of corporate social responsibility on profitability in the modern world are becoming urgent tasks for determining the directions of development. The focus on achieving social goals and consideration of their impact on the environment becomes significant both for the business and for consumers and society as a whole. In this context, determining the relationship between corporate social responsibility and the financial success of enterprises becomes an important task that requires detailed analysis and the determination of optimal management strategies to achieve qualitative and quantitative indicators. The research is aimed at uncovering effective strategies for combining social goals with ensuring profitability, which can serve as a basis for the development of new approaches to corporate governance and strategies for sustainable business development in the modern global market environment. The academic paper analyzes strategies for implementing the principles of corporate social responsibility at enterprises and their impact on profitability, as well as the main areas in which they can have a positive or negative impact on the financial results of companies. The main attention is paid to the interaction between social and economic aspects of enterprise activity; examples of successful initiatives and their impact on the image and reputation of domestic companies are given. In addition, the factors that can affect the profitability of enterprises in the context of the implementation of corporate social responsibility, such as the cost of initiatives, the involvement of social resources, and the reaction of consumers to socially responsible activities, were determined.

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10.46852/0424-2513.1.2024.37

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It has been empirically established that information systems in the hotel industry exhibit economic viability and effectiveness when they generate additional income for the hotel, confer competitive advantages in the market, augment market share, curtail costs, enhance the service process, and improve the efficiency of individual departments as well as the hotel as a whole. Furthermore, the implementation of such systems can fundamentally transform the methodological, informational, and technological components of management processes, elevating them to a qualitatively new and more efficient level, thereby significantly enhancing the quality of service within the hotel. Statistical data indicates that Ukraine lags leading developed nations in terms of information technology implementation and automation of hotel management. Nevertheless, the Ukrainian market holds promising potential for further advancements in this domain, owing to the existence of more than ten high-quality, modern hotel management automation systems. Moreover, some of those systems are originally developed by Ukrainian companies rather than adapted from foreign systems. Consequently, these systems are better tailored to the unique conditions prevalent in Ukraine. The integration of such systems will exert a substantial positive impact on the competitiveness of hotels in Ukraine. Consequently, it can be deduced that the adoption of new technologies by society holds the potential to significantly enhance the outcomes of human endeavors. These technological advancements offer effective solutions to various challenges encountered by institutions, including hotels. The primary objectives of a hotel encompass accommodating guests, delivering a range of services, managing room reservations, and more. Through the utilization of these technologies, these tasks can be accomplished not only with utmost quality but also expeditiously and at reduced resource costs. The hospitality and tourism industry operates on a global scale, encompassing major airlines, hotel networks, and travel corporations worldwide.

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10.46852/0424-2513.1.2024.38

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It has been proved that integration processes in modern conditions are carried out within the framework of a “non-linear” model, and the processes of globalization and regionalization significantly complement each other. As the limit of reducing tariff barriers to trade has been reached, the obvious way to expand economic interactions is to reduce non-tariff barriers and further harmonize domestic economic policies, which has begun to give rise to mixed integration formats. The process of regionalization began to create conditions for increasing trade in the world within the framework of reducing non-tariff barriers, thus, complementing the functions of the WTO, in particular through establishing open trade blocs, significantly increasing the costs of armed conflicts between countries. Moreover, the trade agreements that are being implemented are now seen as the basis for the creation of large trade formats in the global economy. Along with the obvious achievements, the current process of international economic integration faces challenges, including as follows: significant complications of the integration process due to the transformation of free trade rules and manifestations of discrimination; unsystematic fragmentation of the global economic space in terms of creating trade mega-formats, and even the exclusion of some countries from the processes of harmonization of trade relations; manifestation of disintegration in the context of creating barriers in a number of key economies of the world as a result of the expansion of trade protectionism, which can lead to large-scale trade conflicts and narrow the functions of the multilateral regulation system of trade interactions. It is noted that these challenges can significantly affect the integration directions in the global and subglobal dimensions. The heterogeneity of economies is indeed one of the factors that significantly adjust the integration processes in the world.

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10.46852/0424-2513.1.2024.39

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The relevance of the research topic is determined by the rapid development of digital technologies and the need to harmonize accounting standards at the international level. The transition to International Financial Reporting Standards (IFRS) requires enterprises to adapt their accounting systems and analytical methods, opening the way for innovations. The study aims to identify the impact of innovative accounting systems on the optimization of financial reporting. It focuses on the accounting and control processes at enterprises that adapt to IFRS. The article employs a theoretical approach based on the formation of conceptual provisions on IFRS and the assessment of innovative accounting technologies’ impact on financial information quality. It has been found that automation of accounting processes and integration of systems with IFRS improve data accuracy and optimize decision-making processes. The implementation of artificial intelligence and Big Data analysis technologies allows for a deeper analysis of financial indicators and the identification of trends and potential risks. Therefore, they increase the information value of reporting for investors and other stakeholders. Research findings have practical implications for companies’ management seeking to improve administrative performance and increase transparency for external users of financial statements. Innovations in accounting can serve as a catalyst for optimizing analytical procedures and contribute to the unification of international reporting. They open up new opportunities for effective management of enterprise resources.

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10.46852/0424-2513.1.2024.40

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Currently, a global trend toward intensification of processes at the subregional level and development of integration processes is observed. The development of the activities of Ukraine’s regions represents the outlined trend in the form of intensification of disintegration processes, primarily economic ones. The purpose of the academic paper is to analyze the interaction between the features of regional policy and economic development. The research was conducted using general scientific methods: synthesis, analysis, abstraction, specification, comparison, and generalization. In the course of the research, the role of the political regional concept in shaping the specifics of economic processes has been investigated. It has been determined that the synergistic context of individual regional political models should be positioned as an effective concept of management policy. Priority approaches to the formation and implementation of regional policy in Ukraine have been highlighted, and the problems of regional development have been identified. The basic components of the newest paradigm of regional policy at the current stage of development have been proposed. A universal model of the innovative concept of synergistic regional political strategy has been developed, and its effectiveness in the current economic realities has been predicted. It has been proven that the synergistic approach is focused on effective communication and the formation of effective interconnections. The practical significance of the research results lies in the expediency of their use in the formation of regional policy to achieve the goals of improving the efficiency of their economic activity. Based on the research results, priority areas for further scientific studies on the relevant topic are proposed, and the necessity of practical testing of theoretical and methodological developments in the field of research is substantiated.

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10.46852/0424-2513.1.2024.41

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The question of the relationship between the green and digital economies is extremely important in terms of preserving the planet and ensuring sustainable development. The purpose of the study is to establish the relationship between the green and digital economies by combining the general and specific characteristics that arise under the conditions of sustainable development. The presented research uses the following methods: analysis and synthesis to determine the main features of digital and green economies, induction and deduction to determine the directions of further development of economic processes within the framework of sustainable development; an expert method for determining the assessment of the degree of influence of groups of factors of the external environment on the relationship between the digital and green economy, a graphic method for visual display of research results. In order to build a relationship between the green and digital economies, the authors suggested establishing a balance between their features. When comparing the digital and green economies, their regularities were revealed, which made it possible to build a system of interconnection of the green and digital economies. This makes it possible to implement infrastructure projects, form a state order for the development of new and development of existing digital platforms, form the ability to implement elements of high-tech transport and communal infrastructure, develop the institute of green finance, green financial instruments, as well as green trends in tax and investment policy, promote formation of green economy clusters and others. Uncovering and studying the relationship between the green and digital economy becomes an effective way to overcome the crisis situation when the economy is growing.

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10.46852/0424-2513.1.2024.42

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Financial technologies have significantly influenced the structure of financial markets and instruments used in the modern high-tech environment. The article aimed to outline the impact and significance of financial technologies in shaping new financial instruments and markets. The research methodology included general scientific methods of analysis (statistical and structural), synthesis, induction, and deduction, as well as case study techniques to assess the role of financial technologies in the development of the financial technology sector and digital banking. The results demonstrate a substantial contribution of financial technologies to digitizing financial markets and instruments. Financial innovations and technologies serve as new structural elements of the financial sector. They are implemented in the following forms: new products (such as new types of securities); new technologies (such as credit scoring, ATMs); new institutions (such as venture capitalists, mutual investment funds, fintech startups/unicorns, and financial service providers). Digitization has led to the development of new forms of the following services: banking activities (neo-banking, virtual banking, and digital banking); products and financial instruments (digital currencies, electronic money, digital payments); tools for providing financial services (marketplaces, digital platforms, mobile applications, Internet banking based on websites). On the one hand, financial innovations create regulatory issues and systemic risks. However, their potential ensures cost reduction in the financial sector, scalability, expansion of activities beyond national markets, increased profitability, as well as more convenient and user-friendly services.

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