Original Article
The Future of Flavour: Unlocking Consumer Potential for Nandini Spices with a Next-Generation Agribusiness Model for Sustainability
Year: 2025 | Month: June | Volume 70 | Issue 2
Ahamed, P.N., Chandrakumar, M., Rohini, A., Prahadeeswaran, M. and Vanitha, G. 2023. Study on factors influencing the consumer preference towards branded and unbranded masala products in Theni District.
View at Google ScholarAli, T. and Ali, J. 2020. Factors affecting the consumers’ willingness to pay for health and wellness food products. Journal of Agriculture and Food Research, 2: 100076.
View at Google ScholarAnselmsson, J., Vestman Bondesson, N. and Johansson, U. 2014. Brand image and customers’ willingness to pay a price premium for food brands. Journal of Product & Brand Management, 23(2): 90-102.
View at Google ScholarBapat, D. and Panwar, J.S. 2009. Consumer evaluation of brand extensions: An empirical assessment in the Indian context. Vision, 13(2): 47-52.
View at Google ScholarBharathi, D. and Dinesh, G.P. 2020. A study on consumer awareness & satisfaction of Nandini milk and milk products in Karnataka. International Journal of Advanced Research, 8: 234-242.
View at Google ScholarChandrachari, M. and Puttamadaiah, A. 2023. A statistical study on consumer perception towards milk products with special reference to Bamul, Bengaluru-1. AIP Conference Proceedings, 2649(1). AIP Publishing.
View at Google ScholarChaudhary, A. 2024. Consumer behavior on organic food in Kathmandu Valley. NPRC Journal of Multidisciplinary Research, 1(7): 81-95.
View at Google ScholarDe, T., Ghosh, D. and Dikkatwar, R. 2024. Spreading the aroma of spices across India: The brand of JK Masale. The CASE Journal, 20(5): 1096-1132.
View at Google ScholarDholakia, R.R. 1999. Going shopping: Key determinants of shopping behaviors and motivations. International Journal of Retail & Distribution Management, 27(4): 154-165.
View at Google ScholarDillon, W.R. and Gupta, S. 1996. A segment-level model of category volume and brand choice. Marketing Science, 15(1): 38-59.
View at Google ScholarGangwar, M., Kandekar, N., Mandai, M.K. and Kandekar, P. 2004. Empowerment status of rural women: Insights from dairy cooperatives. Social Change, 34(1): 112-123.
View at Google ScholarGayathri, R. and Saravanan, M. 2014. A study on the performance of major spices in India. Asia Pacific Journal of Management & Entrepreneurship Research, 3(1): 37.
View at Google ScholarGopi, S., Paul, J.P. and Gopi, R. 2021. The dynamics of spice powder market: A COVID-19 perspective. International Journal of Health Sciences, (1): 11188-11196.
View at Google ScholarGunasekaran, V. and Murugan, S. 2020. Challenges and opportunities of organic products market. Studies in Indian Place Names, 40(18): 2626-2640.
View at Google ScholarKamarasan, V. 2014. A study on consumer behaviour towards packaged spices in Madurai. International Research Journal of Business and Management, 7(11): 30-36.
View at Google ScholarKavinkesinikethan, S., Selvanayaki, S. and Samsai, T. 2019. Consumer preference for branded spice powders in Erode city. International Journal of Agricultural Science and Research, 9(4): 173-180.
View at Google ScholarKumar, C.N. 2016. Marketing analysis of milk products: A study of Nandini milk products in Mandya District. International Journal of Engineering and Management Research, 6(1): 99-105.
View at Google ScholarLone, T.A., Pence, D., Levi, A.E., Chan, K.K. and Bianco- Simeral, S. 2009. Marketing healthy food to the least interested consumers. Journal of Foodservice, 20(2): 90-99.
View at Google ScholarNandi, R., Bokelmann, W., Gowdru, N.V. and Dias, G. 2016. Consumer motives and purchase preferences for organic food products: Empirical evidence from a consumer survey in Bangalore, South India. Journal of International Food & Agribusiness Marketing, 28(1): 74-99.
View at Google ScholarNavyashree, B.M., Vedamurthy, K.B., Ujjwal, B. and Venkataramana, M.N. 2024. Consumer preferences for turmeric quality attributes: A conjoint analysis in Chamarajanagar District, Karnataka, India. Journal of Experimental Agriculture International, 46(6): 638-646.
View at Google ScholarPaturkar, A.A. and Deshpande, A. 2020. Managing fragmentation, a study of spices segment. Solid State Technology, 63(5): 6316-6320.
View at Google ScholarPuttarathnamma, D., Prakash, J. and Prabhavathi, S.N. 2015. Consumption trends of processed foods among rural population selected from South India. International Journal of Food & Nutritional Science, 2(6): 1-6.
View at Google ScholarRaj, L.I.K., Babu, S.R., Kumar, T.M. and Shanmugapriya, B. 2022. An analytical study on retailers’ preference towards masala products. ICTACT Journal on Management Studies, 9(1): 1685-1688.
View at Google ScholarSalma, S. and Ramakrishnan, L. 2017. Study on most frequently consumed spices in households and the consumer’s knowledge and preferences to organic spices in Coimbatore district, Tamil Nadu, India. Higher Education, 11: 24.
View at Google ScholarSaji, T.G. 2020. Testing marketing-mix effects on consumer ratings of Swadeshi brand: The case of Patanjali Ayurved. International Journal of Indian Culture and Business Management, 20(4): 550-567.
View at Google ScholarSelvarasu, S. 2019. A study on brand image towards milk products in Kancheepuram. Think India Journal, 22(4): 9645-9652.
View at Google ScholarSharma, G. 2009. Consumers’ willingness to pay for organic products: A case from Kathmandu Valley. Journal of Agriculture and Environment, 10: 12-22.
View at Google ScholarSivasankaran, S. and Sivanesan, R. 2013. Brand preference of packed milk: Comparative study on rural and urban consumers in Kanyakumari district. International Journal of Business and Management Invention, 2(7): 23-35.
View at Google ScholarSteenhuis, I.H., Waterlander, W.E. and De Mul, A. 2011. Consumer food choices: The role of price and pricing strategies. Public Health Nutrition, 14(12): 2220-2226.
View at Google ScholarThomas, L. and Sanil, P.C. 2019. Competitiveness in spice export trade from India: A review. Journal of Spices & Aromatic Crops, 28(1).
View at Google ScholarTripathi, T. 2024. Spices in Indian history: A multifaceted exploration of trade, medicine, and religious practices. International Journal of Advanced Research, 10(8): 4-11.
View at Google ScholarVenkatesa Palanichamy, N., Kalpana, M., Sivapriya, P. and Santhosh Kumar, M. 2024. A case study on brand personality and consumer loyalty in India’s booming dairy industry. Asian Journal of Agricultural Extension, Economics & Sociology, 42(5): 333-342.
View at Google Scholar



