Year: 2025 | Month: September | Volume 70 | Issue 3

Economic Analysis and Market Dynamics of Jowar Cultivation in Adilabad District of Telangana

D.A. Rajini Devi E. Rajanikanth P. Gayathri
DOI:10.46852/0424-2513.3.2025.18

Abstract:

This study analyzes the cost of cultivation, profitability, and marketing efficiency of Jowar in Adilabad district, Telangana, during the Rabi season 2023-2024. A random sampling technique was used to select 100 respondents, including 80 farmers, 10 traders, 3 processors, 3 wholesalers, and 4 retailers. The total cost of cultivation of jowar was ` 55,607 per hectare, with operational costs (85.24%) being the major expense. Jowar cultivation proved profitable, yielding a net return of ` 15,870 per hectare and a return per rupee spent of 1.29. The study also examined marketing channels, revealing that direct sales to consumers (Channel-I) ensured the highest producer share (98.19%) and marketing efficiency (54.33%), whereas longer supply chains (Channels II-IV) significantly reduced farmers’ profits. The findings highlight the need for cost reduction and market reforms, including the introduction of Fair Remunerative Price (FRP), Farmer Producer Organizations (FPOs), financial support, value addition, and improved market linkages. These strategies can enhance Jowar production, profitability, and sustainability, ensuring better income for farmers and improved market accessibility for consumers.

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