Year: 2024 | Month: December | Volume 69 | Issue 4
Market Dynamics of Walnut in Jammu and Kashmir
Faheem Jabbar Bhat
Anil Bhat
Pawan Sharma
Eva Sharma
Rohit Kumar and Akshay Deep
DOI:10.46852/0424-2513.5.2024.14
Abstract:
Walnut (Juglans regia), commonly regarded as the “Brain Food,” is a significant nut crop of temperate regions. It serves as a crucial contributor to the agricultural economy, generating substantial foreign exchange for the nation. Jammu and Kashmir, accounting for 80.58 per cent of the nation’s total walnutcultivation area and 91.16% of its production, stands out as the leading producer of walnuts. Hence, this study aimed to analyze the seasonality in walnut’s arrivals and prices, along with investigating its
marketing pattern (marketing cost, marketing margins and marketing efficiency) within the markets of the Union Territory of Jammu and Kashmir. To achieve the research objectives, data were collected from both primary and secondary sources. The study revealed that walnut arrivals exhibited seasonal variations, with peak arrivals typically observed during October and November. Consequently, prices
also fluctuated across different months. The marketing process comprised two main channels: Channel I, involving direct sales to local retailers and Channel II, entailing sales through Farmer’s Cooperative (F/C) agent retailers. Besides, producer’s share in consumer rupee varied depending on the chosen marketing channel, ranging from 52.70 per cent to 67.41 per cent for Channel I and 60 per cent to 62 per cent for Channel II, respectively.
Highlights
- Walnut trade holds significant importance in Jammu and Kashmir.
- Marketing resources were used effectively in channel II thereby representing greater efficiency.
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