Year: 2014 | Month: December | Volume 59 | Issue 4
Economic analysis of marketing performances in the rythu bazars (direct marketing) in Hyderabad city
DOI:10.5958/0976-4666.2014.00034.5
Abstract:
The present study entitled Economic Analysis of Marketing Performances in the Rythu Bazars (Direct Marketing) In Hyderabad City was conducted in the Greater Hyderabad city, capital of Andhra Pradesh. Primary data were collected from the selected sample by using pre-tested schedule of questions developed for the study. Price spread, producer’s price, producer’s share in consumer rupee, marketing margin, total marketing cost and marketing efficiencies were calculated to compare various Rythu bazars and the local market.
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