Year: 2023 | Month: December | Volume 68 | Issue 4

Supply Chain of Pahala Rasagola in Odisha

Abinash Sahoo Shakti Ranjan Panigrahy and Arpita Mohapatra
DOI:10.46852/0424-2513.4.2023.37

Abstract:

Pahala Rasagola is known in every corner of the consumers in Odisha due to its taste, ethnicity and purity
that mend the researchers to understand its supply chain and issues intricate in it through this study. For
that sake, a total 10 retailors and 200 consumers were tested through a pre-structured schedule in which
operations regarding Rasagola making, supply chain interventions, costs, margins and simultaneously
various constraints were identified through this study. Seasonal impact, locational disadvantages, and
spoilage of the Rasagola due to its perishable nature are coming as the major deterrents at the retailers’
level where as consumers also worry about poor shelf-life of the Rasagola and quality issues in their
consumption centric behavior. It opens the scope of organized retailing and web based interface for
better product delivery in future.

Highlights

  • Perishable nature of Rasagola needs efficient supply chain management and innovative disposal pattern in Pahala areas of Odisha. Seasonal impact, locational disadvantages, and spoilage of the Rasagola due to its perishable nature are coming as the major deterrents at the retailers’ level.




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Economic Affairs, Quarterly Journal of Economics| In Association with AESSRA

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