Pind daan has great significance amongst the followers of Hinduism in India and abroad. It is one of the most important forms of daan whereby the person performing the ritual offers homage to the deceased elders from the family. Research literature depicts that conformity to the social norms and affiliation to a specific religious group play important role in the inclination towards religious practices. The role of personality of an individual has also been found important in this regard. Even the economic situation influences and is in turn influenced by the practice of this religious ritual. In this article, the researcher plans to explore the underlying psycho-social-economic mechanisms behind the practice of the ritual. Various social, religious, economic and personality factors underlying the decision behind performing

the pind daan ritual shall be tapped. The researcher further lays out a few important questions which need to be assessed empirically in the future.