Year: 2017 | Month: June | Volume 62 | Issue 2

Marketing Efficiency and Marketing Channels for Paddy Crop in the Eastern Region of Uttar Pradesh


DOI:10.5958/0976-4666.2017.00011.0

Abstract:

The study was undertaken in Deoria district of Uttar Pradesh to examine marketed surplus, marketing surplus, disposal pattern and constraints which are faced by the paddy growers in the study area. A sample of 80 farmers of Deoria district (Uttar Pradesh) was selected from 6 villages of two blocks for the year 2009-10. According to this study, the average marketable surplus per farm was 43.26 quintals per farm and the highest marketable surplus was with the large farm household that is to the tune of 77.03
quintals per farm. The average marketed surplus across the farm size group was 44.38 quintals which was more than marketable surplus. Marketed surplus was lowest with marginal farmers i.e. only 25.92 quintals followed by small (28.85 quintals), medium (48.13 quintals) and large (74.65 quintals) farm households. The average on farm requirement across the farm size group was 15.12 quintals which was highest at large farm households. Due to improper infrastructural facilities farmers were forced to sale their crop produce in the local markets at lower prices. There was existence of distress sale on the marginal farms. Lack of suitable market was quite common problem. Poor storage facility also compelled the farmers to sell their produce just after harvesting. Monopoly of buyers /contractors was also quite common observation in the study area. Inadequate price information system was also found as an important marketing problem experienced by the producer-sellers in the study area.





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