Amarnath, J.S. and Vendhan, K.T. 2017. An economic analysis of cut flower marketing in Tamil Nadu. Econ. Aff., 62(4): 621-631.

Arinloye, D.A.A. 2015. Marketing channel selection by smallholders. J. Food Prod. Mark., 21(4): 337-357.

Dwibedy, S.K. 2013. Estimation of price spread and marketing efficiency of brinjal in different marketing channels: a case study. Ind. J. Mark., 43(2): 26-34.

Goering, G.E. 2012. Corporate social responsibility and marketing channel coordination. Resea. Econ., 66(2): 142-148.

GoI. 2018. Horticultural statistics at a glance 2018. Horticulture Statistics Division, Department of Agriculture, Cooperation & Farmers’ Welfare, Government of India.

Imtiyaz, H. and Soni, P. 2014. Marketing supply management of brinjal: challenges and opportunities. Int. J. Manag., 5(2): 116-125.

Jorwar, R.M., Ulemale, D.H. and Sarap, S.M. 2017. Economics of production and marketing of tomato in Amaravati district. Int. Resea. J. Agricul. Econ. Statistics, 8(1): 56-59.

Kumar, G., Singh, H.L. and Singh, A.K. 2015. Study on price spread and market margin of wheat in western Uttar Pradesh. Econ. Aff., 60(1):71-74.

Kumar, S., Jain, S., Shakya, M.K. and Kushwaha, S. 2015. Study of different marketing channels, marketing efficiency and constraints in vegetable marketing in Varanasi district of Uttar Pradesh. Ind. J. Sales and Mark., 5(5): 35-44.

Mishra, S., Singh, R. and Singh, O.P. 2014. Economic analysis of marketing of major vegetables in Varanasi district of Uttar Pradesh, India. Eco. Aff., 59(4): 649-652.

Mondal, M., Ali, H. and Bera, B.K. 2019. An Economic analysis of brinjal (Solanum melongena L.) cultivation in Nadia district of West Bengal, India. Int. J. Curr. Microbiol. App. Sci., 8(11): 210-216.

Mukherjee, D.N. and Vasudev, N. 2014. Economic analysis of marketing performances in the Rythu bazars (direct marketing) in Hyderabad city. Eco. Aff., 59(4): 621-628.

Singh, S.B., Roy, A., Choudhury, A., Singh, N.V. and Singh, S.P. 2015. Production and marketing of vegetables in Manipur some policy issues. Annals of Horti., 8(1): 38-45.

Zihan, W. 2012. Analysis on the marketing strategy of channel. Adv. in Soc. Sci., Educ. and Humanities Res., 543(1): 855-858.