Year: 2023 | Month: March | Volume 68 | Issue 1
Assessment of Efficiency of Marketing Channels and Constraints in Marketing of Jute in Cooch Behar District, West Bengal
Jute is an important commercial crop with multiple uses. The present study looks into the marketing channels, price spread, marketing efficiency and marketing related problems of jute growing farmers in Cooch Behar district of West Bengal. A sample of 80 farmers and 10 market intermediaries each (faria or small traders and big traders) and two FPO were taken randomly. Three marketing channels were identified. Majority of the jute producers marketed their jute in channel I followed by channel II and channel III. Producers’ share in consumer rupee and marketing efficiency was highest in channel III followed by channel II and I. Major marketing problems faced by jute producers were involvement of more number of middlemen, lack of organized marketing system and high marketing cost.
- Among the three jute marketing channels found in the area, majority of farmers followed channel I (Producer → faria/small trader → big trader → jute mill)
- Marketing efficiency was found highest in channel III (Producer → FPO → jute mill)
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