Year: 2022 | Month: February | Volume 67 | Issue 1s

Marketing of Baby Corn (Zea mays L.) in Sonipat, Haryana: An Economic Analysis

Sonu Ram Parminder Singh Neelam Kumari
DOI:10.46852/0424-2513.1.2022.1

Abstract:

Sonipat district of Haryana state contributed significantly to the area and production of baby corn in the state. The study was carried out to estimate marketing cost, market margins, marketing efficiency and price spread of baby corn growers. Primary data was collected from 60 farmers from two villages, namely Rajpura and Aterna and ten market intermediaries from Azadpur market, New Delhi. The results indicated two main marketing channels for baby corn as: channel-I (Producer → Processing mill) and channel-II (Producer → Wholesaler → Retailer → Consumer). The marketing channel-I observed to be more efficient due to absence of market intermediaries and net price received by the farmer was comparatively higher.

Highlights

  • Two marketing channels were found in marketing of baby corn, one without any intermediaries, where marketing efficiency was higher
  • Net price received by the farmer was comparatively lower in second channel, as the marketing expenses incurred in the channel was higher.




© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Print This Article Email This Article to Your Friend

Economic Affairs, Quarterly Journal of Economics| In Association with AESSRA

9934031 - Visitors since February 20, 2019